The Kings of Rock Royalty. United for Tanduay Rhum.
This year’s slogan is a blazing follow-up to the success of the past years’ First Five tours. It is a series of concerts that will showcase the best of the best – bands and performers who have made their name not just in the Philippines, but overseas as well. They are the seasoned groups whom emerging talents look up to. They come from different genre kingdoms, but they are united under the flag of Tanduay – the brand that aims to cater to the youth and to uphold the local music scene.
2012’s First Five will star in an ad campaign like no other. Decked out in armor, capes, and weapons, the five groups have been reimagined as the heroes of different kingdoms. The commercial has the feel of a Hollywood warrior film, where the five groups come from different lands. They are brandishing their weapons and waving their swords. They are preparing for the biggest war yet – the battle to save Filipino rock music. And they will do it as one, under the flag of Tanduay.
“From the five kingdoms, they will rise,” the campaign boasts. “The kings of rock royalty will unite for Tanduay Rhum.” We have given them the challenge – to revive our love for genuine Pinoy rock music. They are worthy. They are ready. “Five kings will rule as one! Be there as they rock your world again!” They will prove that they are truly the kings of rock in the country’s biggest nationwide tour.
FIRST FIVE BANDS:
KAMIKAZEE
Vocals - Jay Contreras
Bass - Puto Astete
Guitars - Jomai Linao
Guitars - Led Tuyay
Drums - Bords Burdeos
PAROKYA NI EDGAR
Vocals - Chito Miranda
Vocals - Vinci Montaner
Guitars - Darius Semana
Guitars - Gabriel Cheekee
Bass - Buhawi Meneses
Drums - Dindin Moreno
WOLFGANG
Vocals - Basti Artadi
Guitars - Manuel Legarda
Guitars - Mon Legaspi
Drummer - Francis Aquino
RICO BLANCO
URBANDUB
Vocals - Gabby Alipe
Guitars - John Dinopol
Bass - Lalay Lim
Drummer - Janjan Mendoza
TOUR SCHEDULE:
March 30, 2012
Legaspi
May 25, 2012
Santiago
March 31, 2012
Naga
June 1, 2012
Vigan
April 14, 2012 Boracay
June 2, 2012
La Union
April 20, 2012 Dumaguete
June 8, 2012
Baguio
April 27, 2012 Bataan
July 13, 2012
CDO
April 28, 2012 Bulacan
August 17, 2012
Digos
May 4, 2012 Calbayog
August 18, 2012
General Santos
May 5, 2012 Tacloban
Sept. 7, 2012
Butuan
May 11, 2012 Lucena
Sept. 8, 2012
Surigao
May 18, 2012
Kalibo
Nov. 9, 2012
Pagadian
May 19, 2012
Iloilo
Dec. 1, 2012
Bacolod
There will be Cebu and Davao just wait for updates(I will sure be waiting.)
The tour is set to break records in size and scope. Be there as we unveil the Rock Royalty and create music history. Join the war to uphold Pinoy Music. Raise your glass of Tanduay to the true Kings of Rock!
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